Keyword-stuffing in URLs is basically a black hat SEO technique. Many published spam targeted keywords in their article permalink to get better results in search rankings.
However, this method has no advantage.
Google’s John Muller confirms that keyword-stuffing in URLs has no effect in terms of SEO rankings. he also added that “it basically has no effect, positive or negative for search engines.”
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He also said, “it’s a good practice to mention your keywords in the URL, but the effect is minimal.” As per his viewpoint focusing on keywords in the URL is “often the wrong prioritization” of your SEO efforts.
Here is the tweet by John Muller explaining the Keyword-Stuffing in URLs.
Summary: Keyword-Stuffed URLs in SEO
- This technique has no effect, positive or negative on search engines.
- Google won’t penalize websites for keyword-stuffed URLs.
- Focusing there is often the wrong prioritization of SEO efforts.
- Mentioning keywords in the URL is a good practice, but the effect is minimal.
- URL or permalink should be clean and readable by humans.
How should be your Article/Post URL?
Your article permalink should be neat and clean so that any user reading your article can understand the URL clearly.
Adding too many words or slashing words is unnecessary and has no result in the end.
Example: example.com/article-title
If you’re a big media house, then you need to categorize your articles then you can use the permalink structure link below:
- example.com/category/article-title
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