Highlights:
- Google Optimize and Optimize 360 is shutting down on September 30, 2023.
- Existing experiments and personalizations can continue to run until that date.
- Google is investing in A/B testing in Google Analytics 4 so that businesses can improve user experiences and more.
Recently, Google announced that Google Optimize and Optimize 360 will be shutting down later this year. In the post, Google also specified the exact closing date. Google Optimize and Optimize 360 will no longer be available after September 30, 2023.
Businesses and digital marketers can continue to run experiments and personalizations until that date. Any experiments and personalizations still active on that date will end.
Google Optimize was launched 5 years ago to allow businesses of all sizes to easily test and improve their user experiences. Google Optimize allows business owners and webmasters to increase visitor conversion rates and overall visitor experience on websites.
After that businesses will get those similar data from A/B testing in Google Analytics 4. Google advised businesses to opt-in for Google Analytics 4 for more insights on customer data.
Google also posted some frequently asked questions on the blog post with the announcement. Check that blog post for more detailed information.