AMP Web Stories are just like other social media web stories but the main difference is they appear on Google SERP and other Google products. Web Stories gives a user-friendly and fast-loading experience to readers.
Web Stories give content publishers a mobile-first format for delivering news and information in the form of visually rich, tap-through stories
Web Stories provides advertisers and publishers with a set of advertising opportunities to reach a specific audience on the web through immersive experiences.
Monetizing Google Web Stories
Google AMP Web Stories can be monetized in different ways.
- Display Story Ads
- Affiliate Links
- Brand Banners
Here we have discussed on how you can monetize Web Stories which are created by Web Stories by Google Plugin.
#1 Display Story Ads
By using the plugin, you can easily monetize web stories with display story ads by using two different ways; one is Google AdSense, other is Google Ad Manager.
Monetize Using Google AdSense
With Google AdSense, you can simply add your Adsense published id and ad unit it to show full-screen ads between the web stories slides.
To do that all you need to do is:
- Create a display ad unit in your AdSense account.
- Copy the AdSense publisher id and ad unit slot it.
- Select the Monetization option as Google AdSense on the Web Stories plugin settings page.
- Put both pub id and slot id there.
- Ads will start to appear as soon as the audience will start viewing your stories.
Also See: How to Fix AdSense Ads are not Showing on Web Stories?
Monetize Using Google Ad Manager
If you’re a big publisher like CNN or NY Times, then you should go with the Google Ad Manager monetization option to increase your inventory demand and show premium ads to the audience.
- Create an Ad unit in the Ad Manager account.
- Copy the data-slot id.
- Select monetization as Google Ad manager in Web Stories plugin settings.
- Enter the data-slot id and save.
- Ads will start to appear as soon as the audience will begin viewing your stories.
Monetize Using Other Platforms
Other platforms and ad networks can support Story ads, and they will need to use a similar tagging structure to do so.
#2 Affiliate Links
Publishers can use affiliate links as a form of monetization by placing outlinks in organic story pages. You can join different affiliate marketplaces like Impact, Commission Junction, Admit Ad etc. There you will find a lot of advertisers to promote their services and products.
But don’t put too many affiliate links.
#3 Banner Ads
You can use brand-sponsored banners in your web stories to promote their services or products. Many brands will give you sponsorships if you have a good audience base.
Premium brand sponsorships will help you in your overall revenue growth and also help the audience to find useful products and services. The brand will also supply you the media contents which you can insert into your web stories.
Here, we can recommend you to consider joining AdmitAd to find lots of global brands for sponsorships.
However, keep in mind about user experience otherwise your bounce rate will increase.
Frequently Asked Questions
Can you monetize AMP Web Stories?
Yes, all content publishers can monetize their AMP Web Stories.
Can you monetize AMP Web Stories with Google AdSense?
Yes, you can easily monetize AMP Web Stories with Google AdSense.
Can you use Double Click for Publishers to monetize web stories?
Yes, You use Double Click for Publishers to monetize web stories.
Why ads are not showing on your web stories?
Web Stories ads are not showing because you have less audience viewing your web stories.
Bottomline
Web Stories are good for both brands and publishers. Publishers can reach a wider audience with web stories where brands can promote their products and services to them.
If you create engaging content for your audience you ultimately generate better revenue from it. You can also use web stories to drive traffic to your blog articles.
Like this article? Do share it with your friends on social media.
RELATED: