Highlights:
- Microsoft Store Ads feature is a great way to increase visibility and drive downloads for your products.
- In 2022, over 900 million unique users used the Microsoft Store and a 122% year-over-year increase in developer submissions of new apps and games.
- If your app or game is not in the Microsoft Store yet, begin promoting it by publishing your Windows app on the Microsoft store.
Microsft introduced new Microsoft Store Ads for developers to get more product visibility among targeted customers.
This new ad type will allow app publishers to grow their business by putting their applications or games in front of the targeted customers at the right time.
Example:
A developer of a music-making app, for example, will be able to create an ad campaign to get their app in front of an audience that likes music or likes to create music.
Developers may now advertise directly on the Microsoft Store page to attract consumers to install or update their apps, whether they are going to launch a brand-new app or have a bug update for an app that is already on the Windows Store.
Microsoft Store Ads welcomes all developers to join this new ads feature and offer the latest applications and games to Windows 11 devices, from apps that use their own commerce to third-party stores.
Microsoft Store Ads has a UET tag reporting tool. Which automatically tracks user behavior; no actions are required from developers. It will give you reports on where your app or game is being shown and what people are doing in the install funnel.
All developers have access to Microsoft Store Ads, where they may use Microsoft Advertising to run ad campaigns in the Microsoft Store that targets users on Windows 10 and Windows 11 devices.
However, only developers who have published content on the Microsoft Store will be eligible to conduct ad campaigns, ensuring that all advertisements stay relevant to users.