Google Stories are rapidly and increasingly getting attraction by users across Google’s search platforms.
One of the most frequently asked questions by web stories creators is whether they should host web stories on the main domain or subdomain.
As per Google “So if you create a new subdomain for web stories that might not do you a favor because it is seen by the search indexes as a new property.“
Preferably, you should host your web stories where you already published a lot of content on your website. That means it is not necessary to create a separate subdomain to host web stories for SEO purposes.
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Let’s dive deeper and see where to host web stories for better SEO.
Domain vs Subdomain for Web Stories
Publishing Web Stories on Main Domain/Site
You already have a running blog or site which has a lot of content on it. Daily thousands of visitors visit your site to consume different types of content.
Then it is easy for the Google bot to crawl and index your newly created web stories with your old content. Also, from the SEO perspective, all of your ranking factors for the main site will automatically be applied to the published web stories to perform better in Google’s search platforms.
That means after publishing your web stories it is likely to get a traffic boost by users.
Publishing Web Stories on Subdomain
Many publishers prefer to have a separate subdomain for web stories. This somewhat seems professional to do but also hardworking in terms of SEO perspective.
How?
Well, a new subdomain mans a new property for Google Search Console. And for some cases, the ranking factors of your main domain may not get applied to the subdomain initially, as it is new and has no previous history of publishing content on it.
On the other hand, Publishing Web Stories on Subdomain separates the different types of content on your site for easy management and navigation. Just by putting in a little effort, you can easily rank your web stories on Google platforms just by using a subdomain.
Summary
Domain and subdomain both are good for hosting web stories. If you want to quickly grow your web stories audience base then using the main domain which you are already using for publishing other content is a good idea.
But if you want a dedicated section for web stories and keep it separate from other content of your site then using a subdomain for publishing web stories is a better way. Keep in mind, it may take a little bit longer time to grow and get an audience base.
After all, as a creator, you should be focused on creating engaging content for users in the form of web stories.
Want to monetize your web stories? See this full guide on How to Monetize Google AMP Web Stories.
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